Treasuretone Vintage Guitars Online Blog

In 1933, Loyd Loar took guitar fabrication to a new level with his amplified Vivitone instruments. Around the 1930s, there was a growing need for louder guitars as big band music with rhythm guitars was becoming more popular and audiences were growing. Master musician and a luthier at Gibson-Mandolin Guitar Company, Loyd Loar, decided around this time to leave Gibson and pursue his ideas with the establishment of his own company, Vivitone. His Vivitone acoustic-electric
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